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BSc. Mass Communication

Overview

Vision
To produce graduates who are familiar with the cardinal components of the information network which are deemed necessary for a good understanding of administration of the complex nature of modern societies and the intriguing human beings within the societies.

Mission
The mission of the Department is to educate and equip students with critical knowledge and skills of communication, information generation, film and movie making and analysis, news and multimedia technologies, socio-cultural and ethical information dissemination; that would empower them to contribute meaningfully to the global development.

The philosophy, aims and objectives of Mass Communication include but not limited to the following:

  1. To offer an undergraduate professionally oriented programme for the aspiring Nigerian Journalists, Communicators, Broadcasters, Public Relations and Advertising Practitioners.
  2. To train and / or retrain Nigerian Journalists, Broad-casters, Communicators, Public Relations and Advertising Practitioners for leadership positions in the mass media organizations in Nigeria and the world.
  3. To raise and sustain the professional status of Journalism in Nigeria.
  4. To bridge the divergent perspective of News gathering and dissemination.
  5. To provide the Mass Communication students with the opportunity to master the art of communicating with the masses that transcends all disciplines, whether in writing or broadcasting for an on-line website at 9.00pm daily. Newscast or writing a speech for the Company Chief Executive Officer (CEO) or writing Advertising or Public Relations copy to sell or promote a product to the masses.
  6. To instil in the mass communication students, the ability to respect deadlines and work under constant pressure.
  7. To train and encourage Nigerian Mass Communicators to be effective communicators by being able to think quickly, research creatively and WRITE OR BROADCAST concisely to the mass audience.
  8. To train Nigerian media men and women that would act as the trustees of the public trust and that would be socially responsible to the communities they serve by being accurate, fair, balanced and objective in their reportage of societal issues.
  9. To produce Nigerian Mass Communicators who will continue to protect the basic principles of the PEOPLE’S RIGHT TO KNOW as the fourth branch of government or Fourth Estate of the Realm.
  10. It is expected that at the end of the degree programme in Mass Communication, the mass communication graduate should be able to differentiate “Soft News from “Hard News”, Truth from Falsehood, and responsible Journalism from irresponsible Journalism.
  11. At the end of the degree programme in Mass Communication; it is expected that the graduate should be equipped enough to establish his/her own News-papers, Magazine, Public Relations and Advertising Agencies, or even his/her own radio and or/television station.
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